Generate Appointments from Target Accounts in South Africa

Scalable Lead Generation in South Africa using Human + AI-powered, multi-channel, multi-touch personalized outreach campaigns to generate MQL/SQL appointments for your IT services and software products business from target ICPs.

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Start your journey to penetrate your target accounts with Multi-touch marketing campaigns.




    ABM At Scale

    What you will get?

    Scale your business with high-quality appointments from decision-makers in South Africa. AI-powered, personalized multi-channel, multi-touch campaigns ensure 98% penetration for IT services and software products lead generation.

    Salesaladin Team

    Your Salesaladin Team - Researcher, Inside Sales, ABM Specialist and Account Manager

    Multi-Channel Outreach

    Multi-channel, Multi-touch marketing campaigns across LinkedIn, Emails WhatsApp and Calls

    Accounts Intelligence

    Bespoke intelligence about target accounts based on your defined criteria.

    Qualified Appointments

    Consistent MQL/SQL appointments with decision makers within your target accounts every month

    Contacts Database

    Team will research and find decision makers, their contacts details and share database

    Analytics

    Detailed analytics about engagement within target accounts like open, click, download, reply etc

    ABM At Scale

    Whats Covered

    Lead Generation in South Africa, scalable, measurable, and affordable—Our full-service outbound marketing program, with AI-powered ABM campaigns, engages decision-makers at every funnel stage, ensuring consistent appointments for your IT services and software products business.

    Ideal Segments

    We discuss with you to identify ideal segments for your short and long term sales needs and define them.

    Inside Sales

    Inside sales representative reach out to prospects using your email ids, LinkedIn profiles, handle response and book calendar appointments.

    Research

    The research team works with you to source-target accounts and decision-maker data based on ideal customer profiles (ICPs).

    Optimize

    Team will monitor engagement across channels and optimize segments, messaging and pitches to improve results

    Messaging and Pitches

    Content development team designs and optimize messaging, pitches and call scripts for multi-touch outreach.

    Communication

    Team will co-ordinate on emails, Slack, Whatsapp, Skype to schedule meetings as per your availability and provide updates.

    Trusted by Companies - Big or Small

    What Customers Are Saying?

    100+ companies across IT industry trusted us for experience, delivery, faster turnaround and execution skills as their success partner.

    ABM at Scale

    Engage decision makers in your target accounts

    We work together to design your ICPs, offerings, outreach channels to provide a multi-touch, multi-channel outreach to your ABM accounts and book calendar appointments with decision makers.

    $105

    Million

    Pipeline Delivered

    6798

    Appointments

    delivered

    1807

    Opportunities

    delivered

    67

    Clients

    served

    Grow At Scale

    Engagement Models

    We offer customizable lead gen programs which you can choose based on your needs and budgets. Our minimum plan starts at $1000/month with an annual commitment.

    Short Term

    Billed Monthly

    3 months Contract

    Targeting 300+ accounts monthly

    Target 1000+ decision makers monthly

    4 – 5 MQL/SQL Appointments/month

    Accounts and contacts database

    Email and LinkedIn Outreach

    Responses Handling

    Calendar Appointments Booking

    Team – Part-time

    Researcher Team – Part-time

    Inside Sales Rep Team – Part-time

    Account Manager

    Fortnightly review meetings

    Monthly ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Medium Term

    Billed Monthly

    6 months contract

    Target 500+ accounts monthly

    Target 1500+ decision makers monthly

    4 – 5+ MQL/SQL Appointments/month

    Outreach on Email, LinkedIn Channels

    Accounts and Contacts database

    5-10 step outreach to each contact

    Warm calls, Responses Handling

    Calendar Appointments Booking

    Team – Full-time Researcher

    Team – Part-time Inside Sales Rep

    Team – Part-time Account Manager

    Weekly Review Meetings

    Fortnightly ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Annual

    Billed Quaterly

    12 months contract

    Revenue Oriented Program

    Targeting 500+ accounts monthly

    Targeting 2000+ decision makers monthly

    6 – 8+ MQL/SQL Appointments/month

    ABM Strategy and Execution Multi-channel Outbound Strategy

    15+ Steps Multi-touch

    Outreach All Outreach Channels

    Leads Qualifications Responses Handling

    Calendar Appointments Booking

    Leads Nurturing Post Meetings follow ups

    Team – 2 Full-time Sr. Researcher

    Team – Full-time Sr. Inside Sales Rep

    Team – Part-time Sr. ABM specialist

    Team – Part-time Account Manager

    Weekly review meetings Fortnightly

    ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Your Questions

    Frequently Asked Questions

    What channels do you use for ABM marketing?

    At Salesaladin, we use a multi-channel approach, including:

    • Email drip campaigns
    • LinkedIn outreach
    • Warm calls
    • WhatsApp messaging

    This ensures that we engage with your target audience across different touchpoints, increasing the chances of scheduling qualified appointments.

    How do you tailor your messaging for different IT services?

    We take a use-case driven approach to tailor messaging for each IT service. Our AI-powered system analyzes intent signals and technology usage to create custom email and LinkedIn message sequences for each specific service you offer, such as cloud migration, software engineering, AI services, and more. This helps us address the unique pain points of each prospect effectively.

    Do you share the contact database with us?

    Yes, we share all the research accounts, contacts, engagement details, and the database of prospects we’ve worked with. Transparency is key, so you will have full access to the data, messages, and results.

    Do we need to provide the target accounts, or do you research them?

    We handle all account and contact research. Our team identifies your Ideal Customer Profile (ICP), which includes key decision-makers in industries like cloud solutions, IT infrastructure, data analytics, and more. You don’t need to provide the list; we take care of that for you.

    How long does it typically take to start seeing results?

    Typically, it takes 2-3 weeks to start seeing measurable results. In regions like the USA, it may take slightly longer, around 4-5 weeks, due to the higher competition and market size.

    What is the typical cost of your lead generation services?

    Our services are affordable and customizable based on your business needs and the scope of your campaigns. We provide a tailored pricing plan based on your requirements, ensuring you get the best ROI.

    How do you ensure the appointments are qualified?

    We use AI-powered intent signals and personalized messaging to engage high-quality decision-makers who are likely to be interested in your offerings. By focusing on ICP roles such as CIO, CTO, VP of Technology, and Data Officers, we ensure you are meeting with prospects who are ready to engage.

    What is your process for handling responses from prospects?

    We manage all responses from your leads, responding to inquiries, answering questions, and addressing any objections. Our team also handles follow-ups to ensure no opportunity is missed. We take the burden off your sales team so they can focus on closing deals.

    Do you offer any performance guarantees?

    While every market and prospect is unique, we ensure consistent delivery of qualified leads and appointments through our proven methodologies. We focus on providing predictable results that you can measure based on agreed KPIs.

    What do you need from us to get started?

    To get started, we typically need:

    • Your Ideal Customer Profile (ICP)
    • Key messaging or any specific value propositions you’d like us to highlight
    • Details about your offerings (e.g., IT services, software products)
    • Preferred meeting time slots for calendar scheduling
    ABM At Scale

    About Lead Generation in South Africa

    Salesaladin is a globally recognized lead generation company, specializing in qualified appointment setting for IT services, software products, and SaaS businesses. We have been consistently awarded by Clutch for our excellent services, serving clients across regions such as the USA, Canada, Europe, Southeast Asia, the Middle East, Australia, and Africa, among others. Our proven methods help businesses generate high-quality leads, ultimately driving sales and growth.

    At Salesaladin, we focus on scalable and effective lead generation strategies, using a combination of Email Drip campaigns, LinkedIn outreach, warm calls, and WhatsApp to engage with your target prospects. Our team takes care of the complete process—from accounts and contacts research to creating custom email and LinkedIn message sequences tailored for each use case. We not only help you with outreach but also handle response management, calendar appointments, follow-ups, and feedback. We deliver all research accounts, contacts database, messaging, engaged contacts, and appointment details, and share them as part of our comprehensive deliverables. Importantly, we do not need access to your CRM.

    Our Ideal Customer Profile (ICP) includes high-level decision-makers such as CIOs, CTOs, Chief Cloud Officers, Chief Digital Transformation Officers, VPs, and Directors of Technology, focusing on industries like cloud services, data centers, data analytics, IT infrastructure, and more. We have worked with top companies like Algoworks, Trivialworks, Hexaview, CloudAnalogy, Opengraph, and Compassites, successfully generating leads and setting qualified appointments.

    Our Methodology:

    • Human + AI-Powered Decision-Making: Identifying high-intent decision-makers who are likely to engage with your offerings.
    • Use-Case Driven Approach: Tailoring outreach based on specific pain points and needs within each industry.
    • AI-Powered Messaging: Sending precise, personalized messages via email and LinkedIn to ensure higher engagement.

    We leverage intent signals such as technology usage, job openings, leadership changes, funding status, M&A activity, and industry trends to pinpoint the most relevant prospects. Our outreach includes:

    • Industry-Specific Use-Case Campaigns targeting specific challenges.
    • Generic Use-Case Campaigns addressing broad industry pain points.
    • Technology-Specific Solutions for clients needing niche services.
    • CXO-Level Strategic Outreach engaging top decision-makers.
    • Start-Up Campaigns targeting companies setting up Global Capability Centers (GCCs) or Offshore Development Centers (ODCs).

    With Salesaladin, your business can scale its lead generation efforts in South Africa effectively. We provide personalized outreach, ensuring you meet with the right people who are ready to engage, consult, and close deals. Whether you offer AI services, blockchain development, cloud migration, IT staffing, or data integration, our AI-powered approach ensures consistent, high-quality appointments with your target accounts. Lead generation in South Africa has never been more efficient or predictable with Salesaladin.