Generate qualified appointments with global software decision-makers

Scalable, AI-enhanced, human-driven, multi-channel outreach campaigns generate MQL/SQL appointments for your CPG software products business, targeting decision-makers within your ideal customer profiles (ICPs).

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Start your journey to penetrate your target accounts with Multi-touch marketing campaigns.




    ABM At Scale

    What you will get?

    Scale your CPG software products business with AI-powered, personalized, multi-channel campaigns. Generate high-quality, high-intent appointments with decision-makers from your ICPs, ensuring over 98% penetration for consistent lead generation.

    Salesaladin Team

    Your Salesaladin Team - Researcher, Inside Sales, ABM Specialist and Account Manager

    Multi-Channel Outreach

    Multi-channel, Multi-touch marketing campaigns across LinkedIn, Emails WhatsApp and Calls

    Accounts Intelligence

    Bespoke intelligence about target accounts based on your defined criteria.

    Qualified Appointments

    Consistent MQL/SQL appointments with decision makers within your target accounts every month

    Contacts Database

    Team will research and find decision makers, their contacts details and share database

    Analytics

    Detailed analytics about engagement within target accounts like open, click, download, reply etc

    ABM At Scale

    Whats Covered

    CPG Software Products Lead Generation: Measurable, scalable, and cost-effective. We provide a full-service outbound marketing program, tailored for every funnel stage. Our AI-powered ABM campaigns engage decision-makers, ensuring consistent appointments for your software business.

    Ideal Segments

    We discuss with you to identify ideal segments for your short and long term sales needs and define them.

    Inside Sales

    Inside sales representative reach out to prospects using your email ids, LinkedIn profiles, handle response and book calendar appointments.

    Research

    The research team works with you to source-target accounts and decision-maker data based on ideal customer profiles (ICPs).

    Optimize

    Team will monitor engagement across channels and optimize segments, messaging and pitches to improve results

    Messaging and Pitches

    Content development team designs and optimize messaging, pitches and call scripts for multi-touch outreach.

    Communication

    Team will co-ordinate on emails, Slack, Whatsapp, Skype to schedule meetings as per your availability and provide updates.

    Trusted by Companies - Big or Small

    What Customers Are Saying?

    100+ companies across IT industry trusted us for experience, delivery, faster turnaround and execution skills as their success partner.

    Rashmi Ranganath
    Rashmi Ranganath
    Regional Marketing Manager - Comviva

    Since 2016, Salesaladin successfully helped us reach out to potential Telcos and BFSIs globally and set appointments. Their commitment to targets and timeliness is commendable. We wish to partner with them for all our inside sales initiatives.

    Dhirendra Singh
    Dhirendra Singh
    Founder, Trivialworks Technologies

    Thank you Ambuj for your team's effort and helping us close USD 100k new recurring revenue during our 6 months of engagement and scheduled appointments with 27 qualified prospects. We are happy with results and 800% ROI.

    Tarun Gujral
    Tarun Gujral
    VP Global Sales, In2IT Technologies

    We partnered with SalesAladin to set up appointments within telecom, mining, and construction industry in the African & USA Market. This team delivered close to 47 appointments within the last 6 months. We are happy to have them as our long term inside sales partner.

    Ajay Dubedi
    Ajay Dubedi
    Founder & CEO CloudAnalogy

    I have been working with SalesAladin team for last 10 months, their focus, commitment and result oriented focus helped us close many new clients. We are lucky to have them as a partner. We have expanded our contract for 2017-18.

    Ajeet Singh
    Ajeet Singh
    Co-Founder, Algoworks Technologies

    SalesAladin's result-driven approach and smooth communication are outstanding. Since 2018, They delivered some very good meetings where we closed deals for our Salesforce and product engineering services.

    ABM at Scale

    Engage decision makers in your target accounts

    We work together to design your ICPs, offerings, outreach channels to provide a multi-touch, multi-channel outreach to your ABM accounts and book calendar appointments with decision makers.

    $105

    Million

    Pipeline Delivered

    6798

    Appointments

    delivered

    1807

    Opportunities

    delivered

    67

    Clients

    served

    Grow At Scale

    Engagement Models

    We offer customizable lead gen programs which you can choose based on your needs and budgets. Our minimum plan starts at $1000/month with an annual commitment.

    Short Term

    Billed Monthly

    3 months Contract

    Targeting 300+ accounts monthly

    Target 1000+ decision makers monthly

    4 – 5 MQL/SQL Appointments/month

    Accounts and contacts database

    Email and LinkedIn Outreach

    Responses Handling

    Calendar Appointments Booking

    Team – Part-time

    Researcher Team – Part-time

    Inside Sales Rep Team – Part-time

    Account Manager

    Fortnightly review meetings

    Monthly ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Medium Term

    Billed Monthly

    6 months contract

    Target 500+ accounts monthly

    Target 1500+ decision makers monthly

    4 – 5+ MQL/SQL Appointments/month

    Outreach on Email, LinkedIn Channels

    Accounts and Contacts database

    5-10 step outreach to each contact

    Warm calls, Responses Handling

    Calendar Appointments Booking

    Team – Full-time Researcher

    Team – Part-time Inside Sales Rep

    Team – Part-time Account Manager

    Weekly Review Meetings

    Fortnightly ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Annual

    Billed Quaterly

    12 months contract

    Revenue Oriented Program

    Targeting 500+ accounts monthly

    Targeting 2000+ decision makers monthly

    6 – 8+ MQL/SQL Appointments/month

    ABM Strategy and Execution Multi-channel Outbound Strategy

    15+ Steps Multi-touch

    Outreach All Outreach Channels

    Leads Qualifications Responses Handling

    Calendar Appointments Booking

    Leads Nurturing Post Meetings follow ups

    Team – 2 Full-time Sr. Researcher

    Team – Full-time Sr. Inside Sales Rep

    Team – Part-time Sr. ABM specialist

    Team – Part-time Account Manager

    Weekly review meetings Fortnightly

    ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Your Questions

    Frequently Asked Questions

    What channels do you use for ABM marketing?

    Salesaladin utilizes a multi-channel approach for Account-Based Marketing (ABM), including email drip campaigns, LinkedIn outreach, warm calls, and WhatsApp. These channels are carefully selected based on your target audience for maximum engagement and conversion.

    How do you tailor your messaging for different software products targeting diverse industries or ICPs?

    We customize messaging by understanding the unique pain points, challenges, and needs of each target industry or ideal customer profile (ICP). For each software product, we create personalized email sequences and LinkedIn messages that resonate with decision-makers across various industries, ensuring relevance and higher engagement.

    Do you share the contacts database with us?

    Yes, we provide full transparency by sharing all research accounts, contacts databases, engaged contacts, messaging sequences, and appointment details as part of the deliverables. You’ll have access to the full lead generation process.

    Do you research target accounts or do we need to provide them?

    We take care of all accounts and contacts research on your behalf. You do not need to provide any lists. Our team identifies and researches the ideal target accounts for your software product business.

    What all things do you need from us to get started?

    To get started, we’ll need a brief on your ideal customer profile (ICP), target industries, and any specific messaging or campaign objectives you’d like to focus on. We’ll also need access to your calendar for scheduling appointments.

    How long does it typically take to start seeing results?

    Results typically begin to show in 2-3 weeks. However, in the USA, it may take around 4-5 weeks due to the extended decision-making process and longer sales cycles in certain industries.

    How do you handle follow-ups and responses from prospects?

    We handle all follow-ups and responses to ensure consistent communication with prospects. Our team manages the entire process, from initial outreach to follow-ups, ensuring a seamless engagement and keeping prospects interested until they are ready for an appointment.

    Do you specialize in generating appointments for software companies?

    Yes, Salesaladin specializes in generating appointments for software product companies. We focus exclusively on appointment setting for businesses offering software products, ensuring we have the right expertise to meet your needs.

    What happens if a prospect engages but doesn’t schedule an appointment?

    We continue engaging the prospect through personalized follow-ups and adjust messaging to address objections or concerns. Our goal is to nurture relationships until the prospect is ready for a meeting, maximizing conversion rates.

    What’s your process for handling prospect feedback or objections?

    When we receive feedback or objections from prospects, we work closely with you to refine our messaging and outreach strategy. Our team is skilled in handling objections and will adapt the outreach approach to overcome challenges and move prospects toward scheduling appointments.

    ABM At Scale

    About CPG Software Products Lead Generation

    CPG Software Products Lead Generation by Salesaladin

    At Salesaladin, we specialize in driving high-quality lead generation and qualified appointment setting for businesses offering CPG Software Products, SaaS, IT Services, and Software Products. We have established ourselves as a top-tier lead generation company, recognized annually by Clutch for our excellence in helping software and IT companies scale their operations globally. We are experts in generating leads across the USA, Canada, Europe, Southeast Asia (SEA), Middle East, Australia, and Africa.

    Our Human + AI-powered methodology ensures that every campaign is driven by insights, targeted outreach, and personalized engagement, delivering tangible results in a short span of time. We focus on generating qualified appointments with decision-makers, specifically those in key roles such as CTOs, CIOs, VPs of Engineering, Heads of IT, Chief Product Officers, Software Development Managers, and other CXOs. Our lead generation approach is not only measurable but also scalable, helping businesses grow at a global level.

    Our Services Include:

    • Accounts & Contacts Research: We research and identify your ideal customer profiles (ICPs), ensuring we target the right decision-makers.
    • Email Drip Campaigns: Our team designs personalized, AI-powered email sequences for each use case, delivering precise messaging that resonates with prospects.
    • LinkedIn Outreach: We utilize LinkedIn’s power to directly engage with decision-makers, expanding your reach and creating opportunities.
    • Warm Calls & WhatsApp Outreach: For personalized connection and follow-ups, we employ warm calls and WhatsApp messages, ensuring high engagement rates and building trust.
    • Appointment Scheduling & Follow-ups: We handle all the logistics, from scheduling appointments to following up with prospects, ensuring seamless conversions.
    • Full Transparency: We provide all research accounts, contacts databases, messaging, engaged contacts, and appointment details as part of the deliverables. We do not require access to your CRM.

    Tailored Campaigns for Diverse Industries

    We run industry-specific, technology-specific, and role-based outreach campaigns that help businesses across industries. Some examples of our campaigns include:

    • Industry-Specific Use-Case Campaigns: Solving particular industry challenges or problems.
    • Generic Use-Case Campaigns: Addressing common challenges faced across industries.
    • Install Base or Technology-Specific Solutions: Targeting companies that use similar technologies to your software or services.
    • CXO-Level Strategic Outreach: Directly engaging high-level executives and decision-makers to secure valuable conversations and partnerships.
    • Startups and GCCs/ODCs Setup: Campaigns focused on helping startups or companies expanding to new markets set up Global Capability Centers (GCCs) or Offshore Development Centers (ODCs).

    Why Choose Salesaladin?

    • Global Reach: We generate leads across a variety of global regions, including the USA, Canada, Europe, and beyond.
    • Targeting Decision Makers: Our campaigns are specifically designed to reach decision-makers such as CTOs, CIOs, and other CXO-level executives.
    • Proven Results: Salesaladin has helped renowned clients such as PeopleStrong, HireSharp, SproutLogix, ActifyDataLabs, Logan Data Inc, MastersIndia, Engagely.ai, and many others with appointment setting and lead generation.
    • AI-Powered & Human-Driven: We leverage both artificial intelligence for data-driven insights and human expertise to craft messaging and engage decision-makers effectively.

    How We Identify High-Intent Prospects

    We use multiple intent signals to identify prospects who are most likely to engage with your offerings:

    • Technology Usage: Identifying companies using technologies relevant to your offerings.
    • Job Openings: Monitoring job openings for key roles that signal intent to adopt new software solutions.
    • Technology Installs: Tracking the installation of specific technologies that align with your product.
    • Industry Trends: Keeping an eye on emerging trends, funding news, and leadership changes to target the right companies at the right time.

    In summary, Salesaladin offers CPG Software Products Lead Generation that is both effective and scalable. With our expert team, AI-driven insights, and comprehensive outreach strategies, we help software, SaaS, and IT services companies generate consistent, high-quality appointments with the right decision-makers across multiple regions. Whether you are a large enterprise or a startup, we can help you expand your business globally through targeted and personalized lead generation campaigns.