Schedule qualified appointments with global Software Engineering Director

Book appointments with the Director of Software Engineering through scalable, human + AI-powered, multi-channel, personalized outreach campaigns, driving MQL/SQL appointments to accelerate your business growth.

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Start your journey to penetrate your target accounts with Multi-touch marketing campaigns.




    ABM At Scale

    What you will get?

    Scale your business by generating high-quality appointments with the Director of Software Engineering consistently, using AI-powered, personalized multi-channel campaigns, achieving over 98% coverage from your ideal customer profiles (ICPs).

    Salesaladin Team

    Your Salesaladin Team - Researcher, Inside Sales, ABM Specialist and Account Manager

    Multi-Channel Outreach

    Multi-channel, Multi-touch marketing campaigns across LinkedIn, Emails WhatsApp and Calls

    Accounts Intelligence

    Bespoke intelligence about target accounts based on your defined criteria.

    Qualified Appointments

    Consistent MQL/SQL appointments with decision makers within your target accounts every month

    Contacts Database

    Team will research and find decision makers, their contacts details and share database

    Analytics

    Detailed analytics about engagement within target accounts like open, click, download, reply etc

    ABM At Scale

    Whats Covered

    Book appointments with the Director of Software Engineering with measurable, scalable, and affordable outbound marketing. Our AI-powered ABM campaigns are tailored to each funnel stage, ensuring consistent appointments for your business.

    Ideal Segments

    We discuss with you to identify ideal segments for your short and long term sales needs and define them.

    Inside Sales

    Inside sales representative reach out to prospects using your email ids, LinkedIn profiles, handle response and book calendar appointments.

    Research

    The research team works with you to source-target accounts and decision-maker data based on ideal customer profiles (ICPs).

    Optimize

    Team will monitor engagement across channels and optimize segments, messaging and pitches to improve results

    Messaging and Pitches

    Content development team designs and optimize messaging, pitches and call scripts for multi-touch outreach.

    Communication

    Team will co-ordinate on emails, Slack, Whatsapp, Skype to schedule meetings as per your availability and provide updates.

    Trusted by Companies - Big or Small

    What Customers Are Saying?

    100+ companies across IT industry trusted us for experience, delivery, faster turnaround and execution skills as their success partner.

    ABM at Scale

    Engage decision makers in your target accounts

    We work together to design your ICPs, offerings, outreach channels to provide a multi-touch, multi-channel outreach to your ABM accounts and book calendar appointments with decision makers.

    $105

    Million

    Pipeline Delivered

    6798

    Appointments

    delivered

    1807

    Opportunities

    delivered

    67

    Clients

    served

    Grow At Scale

    Engagement Models

    We offer customizable lead gen programs which you can choose based on your needs and budgets. Our minimum plan starts at $1000/month with an annual commitment.

    Short Term

    Billed Monthly

    3 months Contract

    Targeting 300+ accounts monthly

    Target 1000+ decision makers monthly

    4 – 5 MQL/SQL Appointments/month

    Accounts and contacts database

    Email and LinkedIn Outreach

    Responses Handling

    Calendar Appointments Booking

    Team – Part-time

    Researcher Team – Part-time

    Inside Sales Rep Team – Part-time

    Account Manager

    Fortnightly review meetings

    Monthly ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Medium Term

    Billed Monthly

    6 months contract

    Target 500+ accounts monthly

    Target 1500+ decision makers monthly

    4 – 5+ MQL/SQL Appointments/month

    Outreach on Email, LinkedIn Channels

    Accounts and Contacts database

    5-10 step outreach to each contact

    Warm calls, Responses Handling

    Calendar Appointments Booking

    Team – Full-time Researcher

    Team – Part-time Inside Sales Rep

    Team – Part-time Account Manager

    Weekly Review Meetings

    Fortnightly ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Annual

    Billed Quaterly

    12 months contract

    Revenue Oriented Program

    Targeting 500+ accounts monthly

    Targeting 2000+ decision makers monthly

    6 – 8+ MQL/SQL Appointments/month

    ABM Strategy and Execution Multi-channel Outbound Strategy

    15+ Steps Multi-touch

    Outreach All Outreach Channels

    Leads Qualifications Responses Handling

    Calendar Appointments Booking

    Leads Nurturing Post Meetings follow ups

    Team – 2 Full-time Sr. Researcher

    Team – Full-time Sr. Inside Sales Rep

    Team – Part-time Sr. ABM specialist

    Team – Part-time Account Manager

    Weekly review meetings Fortnightly

    ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Your Questions

    Frequently Asked Questions

    How do you tailor your messaging for different software products targeting diverse industries?

    At Salesaladin, we customize email and LinkedIn messaging sequences based on the specific pain points and needs of each industry. Our AI-powered approach ensures the right messaging resonates with each prospect, addressing their unique requirements and offering value propositions for various software products.

    What channels do you use for ABM marketing?

    We use a combination of email drip campaigns, LinkedIn outreach, warm calls, and WhatsApp to engage prospects. These multi-channel, multi-touch campaigns ensure your message reaches the right decision-makers effectively.

    Do you share the contacts database with us?

    Yes, we provide all research, account and contact databases, including messaging, engaged contacts, appointment details, and follow-up reports as part of the deliverables. You will have full transparency into our process.

    Do you research target accounts, or do we need to provide the list?

    We handle all account and contact research. You do not need to provide a list. We identify ideal customer profiles (ICPs) and build a customized target list that aligns with your business goals.

    What do you need from us to get started?

    To kick off the campaign, we need a clear understanding of your target market, product offerings, goals, and any specific details about the Director of Software Engineering you wish to engage. We will use this information to build tailored outreach sequences.

    How long does it typically take to start seeing results?

    Typically, you will begin seeing results in 2-3 weeks. However, in the USA, it may take around 4-5 weeks to see significant traction due to market dynamics and response times.

    How do you ensure the quality of appointments?

    We prioritize highly targeted outreach, using tailored messaging and segmentation to connect with the right decision-makers. Our AI-powered system helps us maintain accuracy, and we only schedule appointments with prospects who are genuinely interested in engaging with you.

    What are the costs associated with your appointment-setting services?

    We offer scalable, affordable pricing based on the level of service required. Since our campaigns are tailored to your business and goals, we ensure the pricing reflects the effort and resources needed to deliver high-quality leads.

    How do you measure the success of your campaigns?

    We measure success through key performance indicators (KPIs) such as the number of appointments set, engagement rates, response rates, and the overall quality of leads. These metrics are shared with you regularly to ensure transparency and alignment with your objectives.

    Do you specialize in software development or B2B products?

    While we do not specialize in software development or offer B2B products or services, we have significant experience helping B2B companies across various industries generate qualified appointments with decision-makers, including Directors of Software Engineering.

    ABM At Scale

    About Book appointments with Director of Software Engineering

    Director of Software Engineering: Roles and Responsibilities

    The Director of Software Engineering plays a crucial role in leading a company’s technology strategy, software development, and engineering teams. Their responsibilities span across multiple domains, ensuring that technical projects are completed efficiently and align with business goals. Here are the key roles and responsibilities of a Director of Software Engineering:

    Leadership and Team Management

    • Lead and mentor engineering teams to drive high performance and innovation.
    • Oversee recruiting, training, and retaining engineering talent.
    • Foster a collaborative and productive team environment.

    Strategy and Execution

    • Develop and implement the company’s technology roadmap in alignment with business objectives.
    • Drive the execution of software projects from inception to completion.
    • Ensure projects are delivered on time and within budget while meeting quality standards.

    Technology and Innovation

    • Stay up-to-date with industry trends and new technologies to drive innovation.
    • Evaluate and recommend technology solutions to improve processes.
    • Collaborate with cross-functional teams to design and deliver scalable software solutions.

    Process Improvement and Optimization

    • Establish and maintain efficient development processes and methodologies.
    • Identify and resolve bottlenecks in the software development lifecycle.
    • Monitor performance metrics to ensure software systems are running optimally.

    Stakeholder Management

    • Collaborate with other senior leaders, including the CTO and CEO, to align technology goals with overall business objectives.
    • Communicate technical decisions and progress to non-technical stakeholders.

    How Salesaladin Can Help in Generating Qualified Appointments with Directors of Software Engineering

    Salesaladin specializes in qualified appointment setting, helping IT Services, Software, and SaaS companies connect with high-level decision-makers like the Director of Software Engineering. Through a strategic mix of AI-powered outreach and human expertise, we help you identify and engage decision-makers who are actively looking for solutions that align with your offerings.

    Key Benefits of Working with Salesaladin:

    • Multi-Channel Outreach: We leverage email drip campaigns, LinkedIn outreach, warm calls, and WhatsApp to maximize engagement with prospects.
    • Tailored Messaging: Our human + AI-powered approach customizes outreach sequences based on your target audience, ensuring that your messaging resonates with the Director of Software Engineering.
    • High-Intent Lead Generation: We use intent signals such as technology usage, leadership changes, and job openings to target highly qualified leads who are ready to discuss solutions.
    • Global Reach: With proven success in the USA, Canada, Europe, SEA, the Middle East, Australia, and Africa, we help businesses expand their reach to generate qualified appointments worldwide.

    We assist clients like PeopleStrong, HireSharp, and SproutLogix in creating qualified leads and appointments with key decision-makers. Our comprehensive approach includes account and contact research, messaging sequences, engaging contacts, and appointment scheduling, all with a focus on delivering results.

    Generate Qualified Appointments for Software Products, SaaS, or IT Services

    Salesaladin is a leading appointment setting company specializing in lead generation for IT services, software products, and SaaS businesses globally. With an award-winning reputation and recognition by Clutch every year, we help businesses connect with high-level decision-makers like Directors of Software Engineering across diverse industries, including USA, Canada, Europe, Australia, and Africa. Our unique, human + AI-powered approach ensures that your business is reaching the most relevant prospects through multi-channel outreach, including email drip campaigns, LinkedIn outreach, WhatsApp, and warm calls. We meticulously research accounts, craft personalized messaging, and engage potential leads with use-case-driven solutions that address their pain points. By leveraging intent signals such as technology installations, leadership changes, and industry trends, we provide accurate and qualified appointments that help you close deals faster. Salesaladin has successfully helped companies like SproutLogix, Routelogic, and ActifyDataLabs generate qualified leads and appointments that turn into long-term customers. Whether you’re in the SaaS, software, or IT services industry, Salesaladin is your trusted partner to drive growth with proven appointment setting services that deliver measurable results.