What channels do you use for ABM (Account-Based Marketing) outreach?
We use a combination of Email Drip Campaigns, LinkedIn Outreach, Warm Calls, and WhatsApp to engage with your target decision-makers. These multi-channel approaches ensure broad reach and deeper engagement with your prospects.
Do you share the contacts database with us?
Yes, we share the entire contacts database, including research accounts, contacts details, messaging, engaged contacts, and scheduled appointments as part of the deliverables. We ensure transparency in our process while respecting privacy and confidentiality.
Do you research target accounts, or do we need to provide that?
We take care of the full Account and Contact Research as part of our service. You don’t need to provide any target accounts. Our team will identify the most relevant accounts and contacts based on your Ideal Customer Profile (ICP) and industry.
How do you tailor your messaging for different software products targeting diverse industries or ICPs?
We customize messaging based on the unique pain points and goals of each industry or ICP. Our approach includes creating personalized email sequences and LinkedIn messages that speak directly to the decision-makers’ challenges in their specific sector, ensuring higher engagement rates.
How long does it typically take to start seeing results?
Typically, you can expect to see results within 2-3 weeks after the campaigns begin. However, in the USA, it may take around 4-5 weeks due to a larger and more competitive market. Early engagement metrics like opens, clicks, and responses will indicate the effectiveness of the campaigns.
What kind of appointment setting success rates can we expect?
We are proud of our consistent success rates. We target a high engagement and response rate, ensuring qualified appointments with decision-makers. Success varies by industry, but our campaigns consistently deliver MQL/SQL appointments for clients in the biotechnology software products sector.
What deliverables can we expect from you?
We provide a comprehensive report including:
- Full research on target accounts and contacts.
- Email/LinkedIn message sequences tailored to your use cases.
- Appointment details and engaged contact data.
- Regular performance updates and follow-ups from outreach.
What do you need from us to get started?
To get started, we require:
- Your Ideal Customer Profile (ICP), including target industries, company size, decision-makers, etc.
- Any existing content, case studies, or messaging you’d like to incorporate into the campaigns.
- Approval for research on accounts and outreach messages. This helps us launch tailored, effective campaigns from day one.
How do you measure the success of your lead generation campaigns?
We measure success through:
- Appointment scheduling rates (MQL/SQL).
- Engagement metrics (email opens, clicks, and responses).
- Lead quality and conversion tracking (how well the leads convert into sales opportunities).
- We provide transparent weekly or bi-weekly reports to keep you updated.
Do you specialize in software development or IT services?
No, we do not specialize in software development or offer IT services. Our expertise lies in generating appointments for companies in the biotechnology software sector, ensuring that your team connects with qualified decision-makers.