EdTech lead generation for global software appointments

Scalable human + AI-powered, multi-channel, personalized outreach campaigns for EdTech software products lead generation, driving MQL/SQL appointments from target ICPs to boost business growth.

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Start your journey to penetrate your target accounts with Multi-touch marketing campaigns.




    ABM At Scale

    What you will get?

    Scale your EdTech software business with AI-powered, personalized multi-channel campaigns, delivering high-quality appointments with decision-makers from your ICPs, ensuring 98% penetration and consistent lead generation for growth.

    Salesaladin Team

    Your Salesaladin Team - Researcher, Inside Sales, ABM Specialist and Account Manager

    Multi-Channel Outreach

    Multi-channel, Multi-touch marketing campaigns across LinkedIn, Emails WhatsApp and Calls

    Accounts Intelligence

    Bespoke intelligence about target accounts based on your defined criteria.

    Qualified Appointments

    Consistent MQL/SQL appointments with decision makers within your target accounts every month

    Contacts Database

    Team will research and find decision makers, their contacts details and share database

    Analytics

    Detailed analytics about engagement within target accounts like open, click, download, reply etc

    ABM At Scale

    Whats Covered

    EdTech Software Products Lead Generation – Measurable, scalable, and affordable. We provide a full-service outbound marketing program, tailored to each funnel stage. Our AI-powered ABM campaigns engage decision-makers, ensuring consistent appointments for your software products business.

    Ideal Segments

    We discuss with you to identify ideal segments for your short and long term sales needs and define them.

    Inside Sales

    Inside sales representative reach out to prospects using your email ids, LinkedIn profiles, handle response and book calendar appointments.

    Research

    The research team works with you to source-target accounts and decision-maker data based on ideal customer profiles (ICPs).

    Optimize

    Team will monitor engagement across channels and optimize segments, messaging and pitches to improve results

    Messaging and Pitches

    Content development team designs and optimize messaging, pitches and call scripts for multi-touch outreach.

    Communication

    Team will co-ordinate on emails, Slack, Whatsapp, Skype to schedule meetings as per your availability and provide updates.

    Trusted by Companies - Big or Small

    What Customers Are Saying?

    100+ companies across IT industry trusted us for experience, delivery, faster turnaround and execution skills as their success partner.

    ABM at Scale

    Engage decision makers in your target accounts

    We work together to design your ICPs, offerings, outreach channels to provide a multi-touch, multi-channel outreach to your ABM accounts and book calendar appointments with decision makers.

    $105

    Million

    Pipeline Delivered

    6798

    Appointments

    delivered

    1807

    Opportunities

    delivered

    67

    Clients

    served

    Grow At Scale

    Engagement Models

    We offer customizable lead gen programs which you can choose based on your needs and budgets. Our minimum plan starts at $1000/month with an annual commitment.

    Short Term

    Billed Monthly

    3 months Contract

    Targeting 300+ accounts monthly

    Target 1000+ decision makers monthly

    4 – 5 MQL/SQL Appointments/month

    Accounts and contacts database

    Email and LinkedIn Outreach

    Responses Handling

    Calendar Appointments Booking

    Team – Part-time

    Researcher Team – Part-time

    Inside Sales Rep Team – Part-time

    Account Manager

    Fortnightly review meetings

    Monthly ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Medium Term

    Billed Monthly

    6 months contract

    Target 500+ accounts monthly

    Target 1500+ decision makers monthly

    4 – 5+ MQL/SQL Appointments/month

    Outreach on Email, LinkedIn Channels

    Accounts and Contacts database

    5-10 step outreach to each contact

    Warm calls, Responses Handling

    Calendar Appointments Booking

    Team – Full-time Researcher

    Team – Part-time Inside Sales Rep

    Team – Part-time Account Manager

    Weekly Review Meetings

    Fortnightly ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Annual

    Billed Quaterly

    12 months contract

    Revenue Oriented Program

    Targeting 500+ accounts monthly

    Targeting 2000+ decision makers monthly

    6 – 8+ MQL/SQL Appointments/month

    ABM Strategy and Execution Multi-channel Outbound Strategy

    15+ Steps Multi-touch

    Outreach All Outreach Channels

    Leads Qualifications Responses Handling

    Calendar Appointments Booking

    Leads Nurturing Post Meetings follow ups

    Team – 2 Full-time Sr. Researcher

    Team – Full-time Sr. Inside Sales Rep

    Team – Part-time Sr. ABM specialist

    Team – Part-time Account Manager

    Weekly review meetings Fortnightly

    ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Your Questions

    Frequently Asked Questions

    What channels do you use for ABM marketing?

    We utilize a combination of email drip campaigns, LinkedIn outreach, warm calls, and WhatsApp messaging to create a comprehensive, multi-channel outreach strategy for maximum engagement.

    Do you share the contact database with us?

    Yes, we provide you with the full database of researched accounts, contacts, messaging sequences, engaged contacts, and appointment details as part of our deliverables. You’ll have full transparency throughout the process.

    Do you research target accounts, or do we need to provide them?

    We handle all account and contact research ourselves. You don’t need to provide any contacts. Our team identifies and targets the most relevant accounts for your specific ICPs.

    What do you need from us to get started?

    We need basic information about your target audience, ideal customer profiles (ICPs), and any specific messaging preferences or goals you may have. The more insight you provide about your products and target markets, the more tailored we can make the campaigns.

    How do you tailor your messaging for different software products targeting diverse industries or ICPs?

    Our messaging is personalized for each use case based on deep research into your ICPs. We design specific email sequences and LinkedIn outreach messages that speak directly to the pain points and needs of each industry or customer segment.

    How long does it typically take to start seeing results?

    Typically, you can expect to see initial results within 2-3 weeks. However, in the USA, it usually takes around 4-5 weeks due to the need for more extensive account research and engagement time.

    What is the typical volume of appointments we can expect to generate?

    The volume of appointments varies depending on your industry, ICP, and campaign goals. However, we ensure that every appointment is a high-quality lead with decision-makers, focused on driving meaningful conversations.

    Do you specialize in software products, and what industries do you target?

    Yes, we specialize in generating appointments for software product companies, particularly EdTech software and other software verticals. We do not offer IT services or software development, but our expertise is in appointment-setting for software businesses.

    Do you handle follow-ups, and how do you manage responses?

    Yes, we handle follow-ups and manage all responses to ensure a seamless outreach process. If prospects engage, we ensure they are appropriately scheduled, nurtured, or handed off to your team for further steps.

    How do you measure the success of your lead generation campaigns?

    Success is measured based on quality appointments with decision-makers. We track and report on metrics such as engagement rates, appointments scheduled, and feedback to ensure that campaigns are delivering the desired outcomes.

    ABM At Scale

    About EdTech Software Products Lead Generation

    EdTech Software Products Lead Generation: How Salesaladin Can Help

    Salesaladin is a leading lead generation company specializing in qualified appointment setting for EdTech software products, as well as SaaS products and IT services. We have consistently been recognized by Clutch as one of the top lead generation companies globally, providing world-class lead generation services for businesses across the USA, Canada, Europe, Southeast Asia, the Middle East, Australia, and Africa.

    At Salesaladin, our AI-powered approach combined with human expertise enables us to generate qualified leads consistently. Our unique methodology focuses on targeting decision-makers within your Ideal Customer Profile (ICP), ensuring you connect with prospects who have genuine intent to engage with your EdTech software products or other software solutions. We help businesses like PeopleStrong, HireSharp, SproutLogix, ActifyDataLabs, and many more generate high-quality appointments that lead to long-term client relationships.

    Our Lead Generation Process for EdTech Software Products

    We employ a highly effective multi-channel outreach strategy that includes:

    • Email Drip Campaigns: Customized email sequences designed to nurture leads and engage decision-makers.
    • LinkedIn Outreach: Personalized LinkedIn messages to connect with professionals in key positions such as Chief Technology Officers (CTOs), Chief Information Officers (CIOs), and Heads of Learning & Development in the EdTech industry.
    • Warm Calls: Targeted, human-to-human calls to engage and convert leads into scheduled appointments.
    • WhatsApp: Direct and personal outreach for quick engagement and conversion.

    Our Comprehensive Approach

    We offer end-to-end services, from researching target accounts and contacts to scheduling qualified appointments with decision-makers. Here’s what Salesaladin takes care of:

    • Account & Contact Research: We identify the right prospects based on intent signals such as technology usage, job openings, leadership changes, and search intent.
    • Custom Messaging: AI-powered and use-case-driven messaging sequences that resonate with your prospects’ pain points, ensuring relevance and high engagement.
    • Appointment Scheduling & Follow-ups: We handle all the administrative tasks, including scheduling appointments, managing responses, and conducting timely follow-ups.
    • Deliverables: You’ll receive detailed reports, including the database of researched accounts, contacts, engagement history, and scheduled appointments.

    Targeting Key Decision Makers in EdTech Software Products

    Salesaladin specializes in targeting high-level decision-makers such as:

    • CEOs, CTOs, CIOs
    • VPs of Technology
    • Heads of Learning & Development
    • Directors of Software Engineering
    • Chief Product Officers (CPOs)
    • Product Managers

    These decision-makers are key to your software products business, and we ensure that our outreach efforts are designed to address their specific needs.

    Key Use-Cases for Lead Generation

    We run various targeted campaigns that focus on solving unique challenges within your industry:

    • Industry-Specific Use-Case Campaigns: Addressing specific problems or pain points faced by organizations in the EdTech sector.
    • Cross-Industry Use-Case Campaigns: Targeting businesses across various industries, solving generic challenges with your solutions.
    • Technology-Specific Outreach: Reaching out to organizations that are already using or in need of particular technologies.
    • CXO-Level Strategic Outreach Campaigns: Engaging top-tier executives for strategic partnerships.
    • Startups Campaigns: Targeting businesses looking to set up Global Capability Centers (GCCs) or Offshore Development Centers (ODCs).

    Intent-Based Lead Generation

    We utilize key intent signals to identify high-potential leads, including:

    • Technology Usage: Identifying companies using similar technologies or seeking alternatives.
    • Job Openings: Targeting hiring companies for key roles in EdTech or software.
    • Leadership Changes & Mergers: Engaging organizations experiencing leadership transitions.
    • Funding and M&A Activity: Reaching out to companies post-investment or during acquisitions.
    • Industry Trends & Initiatives: Targeting companies actively exploring industry trends relevant to your offerings.

    Why Choose Salesaladin?

    • Proven Success: We’ve helped companies like Nuvizz, Algoworks, and CloudAnalogy successfully set up high-quality appointments and build strong sales pipelines.
    • Global Reach: Our expertise spans across multiple regions, including North America, Europe, and Asia, ensuring that your business gets the exposure it needs on a global scale.
    • AI-Powered Precision: Our AI-driven decision-maker identification ensures that we engage with the right individuals who have intent to use your software products.
    • No CRM Access Required: We don’t need access to your CRM; we simply provide you with the data and appointments you need to move forward.

    Salesaladin’s qualified appointment setting and lead generation services for EdTech software products, SaaS, and IT services businesses ensure that your sales pipeline remains full of high-value leads ready to be closed. Let us help you scale your business with high-quality, intent-driven outreach and consistent results.