Generate qualified software appointments with global decision-makers

Scalable human + AI-driven multi-channel, personalized outreach campaigns for software products lead generation, targeting your ideal customer profiles to secure MQL/SQL appointments and drive business growth.

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Start your journey to penetrate your target accounts with Multi-touch marketing campaigns.




    ABM At Scale

    What you will get?

    Scale your software products business with AI-powered, personalized multi-channel campaigns targeting high-intent decision-makers. Achieve 98%+ penetration, generating consistent, high-quality appointments from your ideal customer profiles (ICPs).

    Salesaladin Team

    Your Salesaladin Team - Researcher, Inside Sales, ABM Specialist and Account Manager

    Multi-Channel Outreach

    Multi-channel, Multi-touch marketing campaigns across LinkedIn, Emails WhatsApp and Calls

    Accounts Intelligence

    Bespoke intelligence about target accounts based on your defined criteria.

    Qualified Appointments

    Consistent MQL/SQL appointments with decision makers within your target accounts every month

    Contacts Database

    Team will research and find decision makers, their contacts details and share database

    Analytics

    Detailed analytics about engagement within target accounts like open, click, download, reply etc

    ABM At Scale

    Whats Covered

    Software Products Lead Generation: Measurable, scalable, and affordable. We provide a full-service outbound marketing program, tailored for each funnel stage. Our AI-powered ABM campaigns engage decision-makers, ensuring consistent appointments for your software business.

    Ideal Segments

    We discuss with you to identify ideal segments for your short and long term sales needs and define them.

    Inside Sales

    Inside sales representative reach out to prospects using your email ids, LinkedIn profiles, handle response and book calendar appointments.

    Research

    The research team works with you to source-target accounts and decision-maker data based on ideal customer profiles (ICPs).

    Optimize

    Team will monitor engagement across channels and optimize segments, messaging and pitches to improve results

    Messaging and Pitches

    Content development team designs and optimize messaging, pitches and call scripts for multi-touch outreach.

    Communication

    Team will co-ordinate on emails, Slack, Whatsapp, Skype to schedule meetings as per your availability and provide updates.

    Trusted by Companies - Big or Small

    What Customers Are Saying?

    100+ companies across IT industry trusted us for experience, delivery, faster turnaround and execution skills as their success partner.

    ABM at Scale

    Engage decision makers in your target accounts

    We work together to design your ICPs, offerings, outreach channels to provide a multi-touch, multi-channel outreach to your ABM accounts and book calendar appointments with decision makers.

    $105

    Million

    Pipeline Delivered

    6798

    Appointments

    delivered

    1807

    Opportunities

    delivered

    67

    Clients

    served

    Grow At Scale

    Engagement Models

    We offer customizable lead gen programs which you can choose based on your needs and budgets. Our minimum plan starts at $1000/month with an annual commitment.

    Short Term

    Billed Monthly

    3 months Contract

    Targeting 300+ accounts monthly

    Target 1000+ decision makers monthly

    4 – 5 MQL/SQL Appointments/month

    Accounts and contacts database

    Email and LinkedIn Outreach

    Responses Handling

    Calendar Appointments Booking

    Team – Part-time

    Researcher Team – Part-time

    Inside Sales Rep Team – Part-time

    Account Manager

    Fortnightly review meetings

    Monthly ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Medium Term

    Billed Monthly

    6 months contract

    Target 500+ accounts monthly

    Target 1500+ decision makers monthly

    4 – 5+ MQL/SQL Appointments/month

    Outreach on Email, LinkedIn Channels

    Accounts and Contacts database

    5-10 step outreach to each contact

    Warm calls, Responses Handling

    Calendar Appointments Booking

    Team – Full-time Researcher

    Team – Part-time Inside Sales Rep

    Team – Part-time Account Manager

    Weekly Review Meetings

    Fortnightly ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Annual

    Billed Quaterly

    12 months contract

    Revenue Oriented Program

    Targeting 500+ accounts monthly

    Targeting 2000+ decision makers monthly

    6 – 8+ MQL/SQL Appointments/month

    ABM Strategy and Execution Multi-channel Outbound Strategy

    15+ Steps Multi-touch

    Outreach All Outreach Channels

    Leads Qualifications Responses Handling

    Calendar Appointments Booking

    Leads Nurturing Post Meetings follow ups

    Team – 2 Full-time Sr. Researcher

    Team – Full-time Sr. Inside Sales Rep

    Team – Part-time Sr. ABM specialist

    Team – Part-time Account Manager

    Weekly review meetings Fortnightly

    ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Your Questions

    Frequently Asked Questions

    What channels do you use for ABM marketing?

    We utilize a multi-channel approach to reach your target audience. Our channels include Email Drip Campaigns, LinkedIn Outreach, Warm Calls, and WhatsApp to ensure a comprehensive and effective outreach strategy. This mix allows us to engage decision-makers through multiple touchpoints for maximum impact.

    Do you share the contacts database with us?

    Yes, we provide complete transparency. As part of our deliverables, we will share the research accounts, contacts database, messaging, engaged contacts, and appointment details. You’ll have full visibility into the process, ensuring accountability and trust.

    Do you research target accounts, or do we need to provide them?

    We take care of the complete research process. Our team will identify and research target accounts and contacts within your ideal customer profiles (ICPs), ensuring that we’re reaching the right decision-makers for your software products business.

    What all things do you need from us to start?

    To get started, we typically need:

    • Your ideal customer profile (ICP) and target industries.
    • Software product details and value propositions.
    • Any existing messaging or content you’d like us to align with.
    • Your preferred appointment scheduling tool and any specific guidelines for outreach. Once we have this information, we can start our tailored lead generation campaigns.

    How do you tailor your messaging for different software products targeting diverse industries or ICPs?

    We carefully customize messaging for each target industry and ICP. Our AI-powered system helps us develop personalized email sequences, LinkedIn messages, and scripts for calls that resonate with specific pain points and needs of the decision-makers in each sector. This ensures that the outreach is highly relevant and effective.

    How long does it typically take to start seeing results?

    On average, results begin to show in 2-3 weeks for most markets. However, for USA-based clients, it typically takes 4-5 weeks to see consistent results. This timeline allows us to fine-tune the messaging, optimize outreach, and engage with decision-makers effectively.

    What kind of results can I expect from your appointment-setting campaigns?

    You can expect high-quality appointments with decision-makers from your target accounts. We aim to deliver consistent meetings that align with your sales goals, with a focus on qualified leads who are ready to engage in meaningful conversations about your software products.

    Do you specialize in generating leads for software products, or other industries as well?

    At Salesaladin, we specialize in software products lead generation. We do not offer IT services, software development, or general sales services. Our focus is on generating qualified appointments and leads for software product companies across various industries.

    What makes your service different from other lead generation companies?

    Our AI-powered, multi-channel outreach system is uniquely designed to engage decision-makers at scale. With a combination of human expertise and advanced AI tools, we ensure high-quality, personalized outreach that generates consistent appointments. We also handle research, messaging, follow-ups, and appointment scheduling, so you can focus on closing sales.

    Do you offer performance tracking or reports to show the progress of the campaigns?

    Yes, we provide regular updates and reports on campaign performance. You will receive detailed insights on outreach activities, engagement rates, appointments set, and leads generated, giving you complete visibility into the success of the campaign and the value we’re delivering.

    ABM At Scale

    About Software Products Lead Generation

    Software Products Lead Generation by Salesaladin

    Salesaladin is a globally recognized leader in Software Products Lead Generation, specializing in helping IT services, Software, and SaaS companies generate qualified appointments with decision-makers. As a top-rated lead generation company, awarded annually by Clutch, Salesaladin has a proven track record of success, helping businesses across regions including the USA, Canada, Europe, Southeast Asia, Middle East, Australia, and Africa.

    Our Approach to Lead Generation

    At Salesaladin, we focus on targeting high-value decision-makers within your ideal customer profiles (ICP). Our methodology combines the expertise of human outreach with the power of AI-driven insights, ensuring precision and scale. We specialize in generating qualified appointments by identifying prospects who show intent to purchase your software, IT services, or SaaS products. Our process includes:

    • AI-powered decision-maker identification: We leverage technology to identify key decision-makers with high intent to purchase your offerings, such as HR software or other SaaS solutions.
    • Precise messaging: Tailored email drip campaigns and LinkedIn outreach deliver personalized messages based on your specific use case, addressing the pain points and needs of your target audience.
    • Multichannel approach: We use a combination of email, LinkedIn, warm calls, and WhatsApp to connect with decision-makers at scale.

    Types of Campaigns We Run

    We design outreach campaigns based on various strategies, ensuring that your software products reach the right people in the right way:

    • Industry-specific campaigns: Solving particular challenges or problems within specific industries, such as HR software solutions for human resources professionals or IT solutions for tech companies.
    • Generic, cross-industry campaigns: Addressing common pain points across multiple sectors.
    • Install base and technology-specific campaigns: Reaching out to companies using certain technologies that align with your product offerings.
    • Role-specific outreach: Engaging decision-makers at key levels, including CXOs, VPs, Directors, and other senior roles in HR, IT, and Operations.
    • Startups and expansion campaigns: Supporting new companies in establishing GCCs, ODCs, or other business models.

    Target Decision-Makers and Job Titles

    Our services are tailored to target key decision-makers, including but not limited to:

    • CEOs, CTOs, and CIOs
    • VPs of HR, IT Directors, and Product Managers
    • Heads of Technology, Operations Managers, and IT Specialists
    • HR Managers, Chief Human Resource Officers (CHROs), and Talent Acquisition Leaders

    Why Choose Salesaladin?

    Salesaladin’s unique approach ensures that your software products, SaaS offerings, or IT services are reaching the right decision-makers who have genuine intent to engage with your solutions. We take care of the entire lead generation process, including:

    • Accounts & contacts research: We identify and gather relevant target accounts and decision-makers for outreach.
    • Messaging sequences: Tailored email and LinkedIn messages that resonate with your ICP.
    • Outreach execution: We handle the outreach, responses, and scheduling of calendar appointments.
    • Follow-ups and feedback: We ensure consistent follow-ups to maximize conversion rates and provide detailed performance insights.

    We have successfully helped clients such as PeopleStrong, HireSharp, SproutLogix, ActifyDataLabs, Logan Data Inc, MastersIndia, Engagely.ai, Routelogic, Nuvizz, Algoworks, Trivialworks, Hexaview, CloudAnalogy, Opengraph, and Compassites generate high-quality leads and secure valuable appointments.

    Key Benefits of Working with Salesaladin

    • Scalable Lead Generation: Whether you’re a startup or an established enterprise, our services scale to meet your needs.
    • High Penetration Coverage: Our outreach campaigns achieve 98%+ penetration across targeted decision-makers.
    • Comprehensive Reporting: We share all relevant data, including accounts research, contact database, and appointment details, ensuring full transparency.
    • Expertise and Experience: With years of experience in the lead generation industry, we deliver results that help you grow your business.

    Let Salesaladin drive your Software Products Lead Generation and qualified appointment setting, helping you unlock new business opportunities across the globe.