Generate appointments from target accounts in Kenya

Scalable AI-powered, multi-channel, personalized outreach campaigns for Lead Generation in Kenya, driving MQL/SQL appointments from your target ICPs in IT services and software products.

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Start your journey to penetrate your target accounts with Multi-touch marketing campaigns.




    ABM At Scale

    What you will get?

    Scale your business with AI-powered, multi-channel, personalized outreach campaigns, generating high-quality appointments with decision-makers in Kenya’s IT services and software products sector, ensuring over 98% penetration coverage.

    Salesaladin Team

    Your Salesaladin Team - Researcher, Inside Sales, ABM Specialist and Account Manager

    Multi-Channel Outreach

    Multi-channel, Multi-touch marketing campaigns across LinkedIn, Emails WhatsApp and Calls

    Accounts Intelligence

    Bespoke intelligence about target accounts based on your defined criteria.

    Qualified Appointments

    Consistent MQL/SQL appointments with decision makers within your target accounts every month

    Contacts Database

    Team will research and find decision makers, their contacts details and share database

    Analytics

    Detailed analytics about engagement within target accounts like open, click, download, reply etc

    ABM At Scale

    Whats Covered

    Lead Generation in Kenya: Scalable, measurable, and affordable. We provide a full-service outbound marketing program, tailored for each funnel stage. Our AI-powered ABM campaigns consistently engage decision-makers for your IT services and software business.

    Ideal Segments

    We discuss with you to identify ideal segments for your short and long term sales needs and define them.

    Inside Sales

    Inside sales representative reach out to prospects using your email ids, LinkedIn profiles, handle response and book calendar appointments.

    Research

    The research team works with you to source-target accounts and decision-maker data based on ideal customer profiles (ICPs).

    Optimize

    Team will monitor engagement across channels and optimize segments, messaging and pitches to improve results

    Messaging and Pitches

    Content development team designs and optimize messaging, pitches and call scripts for multi-touch outreach.

    Communication

    Team will co-ordinate on emails, Slack, Whatsapp, Skype to schedule meetings as per your availability and provide updates.

    Trusted by Companies - Big or Small

    What Customers Are Saying?

    100+ companies across IT industry trusted us for experience, delivery, faster turnaround and execution skills as their success partner.

    ABM at Scale

    Engage decision makers in your target accounts

    We work together to design your ICPs, offerings, outreach channels to provide a multi-touch, multi-channel outreach to your ABM accounts and book calendar appointments with decision makers.

    $105

    Million

    Pipeline Delivered

    6798

    Appointments

    delivered

    1807

    Opportunities

    delivered

    67

    Clients

    served

    Grow At Scale

    Engagement Models

    We offer customizable lead gen programs which you can choose based on your needs and budgets. Our minimum plan starts at $1000/month with an annual commitment.

    Short Term

    Billed Monthly

    3 months Contract

    Targeting 300+ accounts monthly

    Target 1000+ decision makers monthly

    4 – 5 MQL/SQL Appointments/month

    Accounts and contacts database

    Email and LinkedIn Outreach

    Responses Handling

    Calendar Appointments Booking

    Team – Part-time

    Researcher Team – Part-time

    Inside Sales Rep Team – Part-time

    Account Manager

    Fortnightly review meetings

    Monthly ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Medium Term

    Billed Monthly

    6 months contract

    Target 500+ accounts monthly

    Target 1500+ decision makers monthly

    4 – 5+ MQL/SQL Appointments/month

    Outreach on Email, LinkedIn Channels

    Accounts and Contacts database

    5-10 step outreach to each contact

    Warm calls, Responses Handling

    Calendar Appointments Booking

    Team – Full-time Researcher

    Team – Part-time Inside Sales Rep

    Team – Part-time Account Manager

    Weekly Review Meetings

    Fortnightly ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Annual

    Billed Quaterly

    12 months contract

    Revenue Oriented Program

    Targeting 500+ accounts monthly

    Targeting 2000+ decision makers monthly

    6 – 8+ MQL/SQL Appointments/month

    ABM Strategy and Execution Multi-channel Outbound Strategy

    15+ Steps Multi-touch

    Outreach All Outreach Channels

    Leads Qualifications Responses Handling

    Calendar Appointments Booking

    Leads Nurturing Post Meetings follow ups

    Team – 2 Full-time Sr. Researcher

    Team – Full-time Sr. Inside Sales Rep

    Team – Part-time Sr. ABM specialist

    Team – Part-time Account Manager

    Weekly review meetings Fortnightly

    ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Your Questions

    Frequently Asked Questions

    What channels do you use for ABM marketing?

    At Salesaladin, we use multiple channels to ensure maximum reach and engagement with your target decision-makers. Our channels include Email Drip campaigns, LinkedIn outreach, Warm calls, and WhatsApp messaging. These allow us to connect with prospects at various touchpoints, ensuring we engage them at the right time.

    Do you share the contacts database with us?

    Yes, we share the full contacts database, including researched accounts, engaged contacts, appointment details, and messaging content. This transparency allows you to track progress and results throughout the campaign.

    Do you research target accounts, or do we need to provide them?

    We conduct thorough Accounts & Contacts research based on your ideal customer profile (ICP). This includes identifying decision-makers such as CIOs, CTOs, and Chief Data Officers in your target industry. You don’t need to provide any accounts, though we welcome any specific guidance you may have.

    How do you tailor your messaging for different IT services?

    We design messaging specifically for each use case and IT service you offer. Whether you’re offering Cloud migration, AI services, or Blockchain development, we craft personalized and relevant messages addressing your target’s pain points and needs. Our AI-driven approach ensures that each message is highly relevant and customized to each decision-maker.

    How long does it typically take to start seeing results?

    Typically, you’ll start seeing results in 2-3 weeks with prospects engaging and appointments being scheduled. However, in more competitive markets like the USA, it may take around 4-5 weeks to see substantial results.

    What type of businesses do you specialize in?

    Salesaladin specializes in lead generation for IT services, software products, and SaaS businesses. Whether it’s mobile application development, IT staffing, or data engineering, we generate highly qualified appointments with decision-makers in these fields.

    What kind of decision-makers do you target for appointment setting?

    We target high-level decision-makers such as CTOs, CIOs, VPs, and Directors in technology-focused roles like Cloud, Data Engineering, and Digital Transformation. This ensures we are engaging the right people for your IT service needs.

    What tools do you use to optimize the lead generation process?

    We use a combination of AI-powered tools and human expertise to ensure accurate targeting, high-quality messaging, and effective follow-ups. Our tools analyze intent signals such as technology usage, job openings, and industry trends to identify the best prospects.

    How scalable are your lead generation campaigns?

    Our campaigns are highly scalable, allowing us to generate appointments for businesses of all sizes, from startups to large enterprises. We adapt our outreach to your growth goals and the evolving market demands.

    Do you provide results reporting?

    Yes, we offer detailed reporting, so you always know how your campaigns are performing. We share engagement metrics, appointment details, and feedback, ensuring full visibility of the process and outcome.

    ABM At Scale

    About Lead Generation in Kenya

    Lead Generation in Kenya for IT Services, Software Products, and SaaS Companies

    Salesaladin is a leading appointment setting and lead generation company that has been recognized globally for delivering measurable results. With a proven track record of success, Salesaladin helps businesses in the IT Services, Software, and SaaS industries scale their sales efforts by generating qualified leads in Kenya, as well as regions like the USA, Canada, Europe, SEA, Middle East, Australia, and Africa. Over the years, we have consistently been named a top lead generation company by Clutch.
    Our primary goal is to provide qualified appointments with decision-makers, ensuring you meet the right people who are ready to engage with your offerings. Salesaladin achieves this by using a human + AI-powered methodology to identify high-potential decision-makers. We focus on roles such as CIO, CTO, Chief Digital Transformation Officer, Chief Cloud Officer, VP of Technology, and more, ensuring we target the key decision-makers who hold the purchasing power.

    Lead Generation Strategy

    We specialize in creating scalable, multi-touch, and multi-channel campaigns that include Email Drip Campaigns, LinkedIn Outreach, Warm Calls, and WhatsApp to reach out to prospects. Each touchpoint is personalized and designed to engage with the prospect at the right moment, based on their unique pain points, technology usage, and business needs. We take the responsibility for accounts & contacts research, crafting custom email and LinkedIn message sequences, and follow-up actions that lead to booked appointments.

    Our Deliverables

    Salesaladin’s approach is transparent, sharing the full set of deliverables including the research accounts, contacts database, messaging, and appointment details with you. We do not require access to your CRM, providing you with control over the data and full visibility throughout the process. Our outreach strategy is based on use-case driven campaigns, helping businesses identify solutions to problems like Cloud migration, Data Engineering & Analytics, AI services, and more.

    Targeted Intent Signals

    We employ intent signals such as technology installs, job openings, leadership changes, internet search intent, and industry funding status to target prospects with high engagement potential. This helps us to connect with decision-makers who are actively considering solutions in areas such as Data Governance, Data Integration, Digital Transformation, and more.

    Proven Success

    Salesaladin has helped global companies like Algoworks, Trivialworks, Hexaview, CloudAnalogy, Opengraph, and Compassites boost their lead generation and appointment setting processes, providing measurable results in record time. With a focus on generating highly qualified MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads), we ensure that your IT services or SaaS offerings get the attention of those who matter.
    Whether you are looking to generate leads in Kenya or any other global region, Salesaladin is the partner you can rely on for effective lead generation and qualified appointment setting that drives real business growth.