Generate Appointments from Target Accounts in Nigeria

Scalable Lead Generation in Nigeria with AI-powered, multi-channel, personalized outreach campaigns to secure MQL/SQL appointments for your IT services and software products from your target ICPs.

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Start your journey to penetrate your target accounts with Multi-touch marketing campaigns.




    ABM At Scale

    What you will get?

    Scale your business with AI-powered, multi-channel, multi-touch lead generation campaigns in Nigeria, delivering high-quality appointments with decision-makers for your IT services and software products, ensuring 98%+ penetration.

    Salesaladin Team

    Your Salesaladin Team - Researcher, Inside Sales, ABM Specialist and Account Manager

    Multi-Channel Outreach

    Multi-channel, Multi-touch marketing campaigns across LinkedIn, Emails WhatsApp and Calls

    Accounts Intelligence

    Bespoke intelligence about target accounts based on your defined criteria.

    Qualified Appointments

    Consistent MQL/SQL appointments with decision makers within your target accounts every month

    Contacts Database

    Team will research and find decision makers, their contacts details and share database

    Analytics

    Detailed analytics about engagement within target accounts like open, click, download, reply etc

    ABM At Scale

    Whats Covered

    Lead Generation in Nigeria, scalable, measurable, and cost-effective – We provide a comprehensive outbound marketing program, tailored to each funnel stage. Our AI-driven ABM campaigns engage decision-makers for your IT services and software business, ensuring consistent appointments.

    Ideal Segments

    We discuss with you to identify ideal segments for your short and long term sales needs and define them.

    Inside Sales

    Inside sales representative reach out to prospects using your email ids, LinkedIn profiles, handle response and book calendar appointments.

    Research

    The research team works with you to source-target accounts and decision-maker data based on ideal customer profiles (ICPs).

    Optimize

    Team will monitor engagement across channels and optimize segments, messaging and pitches to improve results

    Messaging and Pitches

    Content development team designs and optimize messaging, pitches and call scripts for multi-touch outreach.

    Communication

    Team will co-ordinate on emails, Slack, Whatsapp, Skype to schedule meetings as per your availability and provide updates.

    Trusted by Companies - Big or Small

    What Customers Are Saying?

    100+ companies across IT industry trusted us for experience, delivery, faster turnaround and execution skills as their success partner.

    ABM at Scale

    Engage decision makers in your target accounts

    We work together to design your ICPs, offerings, outreach channels to provide a multi-touch, multi-channel outreach to your ABM accounts and book calendar appointments with decision makers.

    $105

    Million

    Pipeline Delivered

    6798

    Appointments

    delivered

    1807

    Opportunities

    delivered

    67

    Clients

    served

    Grow At Scale

    Engagement Models

    We offer customizable lead gen programs which you can choose based on your needs and budgets. Our minimum plan starts at $1000/month with an annual commitment.

    Short Term

    Billed Monthly

    3 months Contract

    Targeting 300+ accounts monthly

    Target 1000+ decision makers monthly

    4 – 5 MQL/SQL Appointments/month

    Accounts and contacts database

    Email and LinkedIn Outreach

    Responses Handling

    Calendar Appointments Booking

    Team – Part-time

    Researcher Team – Part-time

    Inside Sales Rep Team – Part-time

    Account Manager

    Fortnightly review meetings

    Monthly ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Medium Term

    Billed Monthly

    6 months contract

    Target 500+ accounts monthly

    Target 1500+ decision makers monthly

    4 – 5+ MQL/SQL Appointments/month

    Outreach on Email, LinkedIn Channels

    Accounts and Contacts database

    5-10 step outreach to each contact

    Warm calls, Responses Handling

    Calendar Appointments Booking

    Team – Full-time Researcher

    Team – Part-time Inside Sales Rep

    Team – Part-time Account Manager

    Weekly Review Meetings

    Fortnightly ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Annual

    Billed Quaterly

    12 months contract

    Revenue Oriented Program

    Targeting 500+ accounts monthly

    Targeting 2000+ decision makers monthly

    6 – 8+ MQL/SQL Appointments/month

    ABM Strategy and Execution Multi-channel Outbound Strategy

    15+ Steps Multi-touch

    Outreach All Outreach Channels

    Leads Qualifications Responses Handling

    Calendar Appointments Booking

    Leads Nurturing Post Meetings follow ups

    Team – 2 Full-time Sr. Researcher

    Team – Full-time Sr. Inside Sales Rep

    Team – Part-time Sr. ABM specialist

    Team – Part-time Account Manager

    Weekly review meetings Fortnightly

    ABM strategy sessions

    Live reports on Google Sheet

    Get A Quote
    Your Questions

    Frequently Asked Questions

    What channels do you use for ABM marketing?

    Salesaladin uses a multi-channel, multi-touch approach combining Email Drip campaigns, LinkedIn outreach, Warm calls, and WhatsApp to engage prospects. These channels are specifically chosen for their proven success in reaching key decision-makers and generating high-quality leads.

    Do you share the contact database with us?

    Yes, Salesaladin shares the contact database, research accounts, and messaging details with you. This transparency helps ensure you stay informed about our outreach progress. We provide all engagement details, including which contacts have shown interest and scheduled appointments.

    Do you research target accounts or do we need to provide them?

    Salesaladin handles all target account research. We use a combination of AI-powered tools and human insights to identify the best decision-makers within your target accounts. You don’t need to provide us with any accounts; we take care of everything.

    What do you need from us to start?

    We need your target ICPs (Ideal Customer Profiles), brief use-case information, and any existing messaging or guidelines you have. Based on this, we’ll build personalized outreach strategies.

    How do you tailor your messaging for different IT services?

    We customize email and LinkedIn messaging sequences based on the specific IT service you offer (e.g., cloud migration, data engineering, AI services). By understanding the unique pain points of your prospects, we deliver a tailored approach that resonates with them and drives engagement.

    How long does it typically take to start seeing results?

    Typically, results start to show within 2-3 weeks. However, depending on the region (in the USA, for example, it can take around 4-5 weeks), this timeline can vary as outreach progresses and responses are tracked.

    How do you ensure the quality of appointments?

    We use a Human + AI-powered approach to identify decision-makers with high intent to engage. Through precise targeting, personalized messaging, and thorough follow-ups, we ensure that all appointments are with the right individuals ready to discuss your offerings.

    Do you help in follow-ups and handling responses?

    Yes, Salesaladin takes care of handling all responses and follow-up sequences. This ensures a smooth, uninterrupted lead generation process, which significantly improves conversion rates and minimizes lost opportunities.

    Do you require access to our CRM?

    No, we do not need access to your CRM. We manage all the appointment setting and lead generation activities independently, and we deliver the full contact database and engagement details to you.

    How do you measure the success of your campaigns?

    Success is measured through appointment generation, engagement rates, and conversion rates. We track every interaction and regularly share detailed reports to keep you informed about the progress of your lead generation campaign in Nigeria.
    By addressing these common client concerns, Salesaladin ensures a transparent, reliable, and results-driven approach to Lead Generation in Nigeria. Our AI-powered, multi-channel outreach strategy guarantees consistent, high-quality appointments, helping you expand your IT services and software products business effectively.

    ABM At Scale

    About Lead Generation in Nigeria

    Lead Generation in Nigeria for IT Services, SaaS, and Software Products

    Salesaladin is a globally recognized lead generation company, specializing in qualified appointment setting for IT services, software products, and SaaS businesses. Ranked as a top lead generation company by Clutch, Salesaladin has successfully helped businesses across the USA, Canada, Europe, South East Asia, Middle East, Australia, and Africa. We offer a scalable, measurable, and affordable outbound marketing program, tailored to meet the unique needs of every stage in the sales funnel.

    Our methodology is a blend of Human and AI-powered decision maker identification to target key decision-makers with high intent to engage with your offerings. We specialize in multi-channel outreach, including Email Drip campaigns, LinkedIn outreach, Warm calls, and WhatsApp, to effectively reach and engage prospects. By combining AI-driven insights and a human touch, we craft personalized messaging to drive meaningful conversations that lead to qualified appointments.

    We target high-level decision-makers such as CIOs, CTOs, Chief Digital Transformation Officers, VPs or Directors of Technology, Cloud, IT Infrastructure, and Data Centers, as well as Chief Analytics Officers, Chief AI Officers, and other leadership roles in Data Engineering, Cloud migration, Blockchain, AI services, IoT development, and more. Some of the companies we’ve worked with include Algoworks, Trivialworks, Hexaview, CloudAnalogy, Opengraph, and Compassites.

    Our Process Includes:

    • Target Account Research: We handle all account and contact research, providing a highly tailored outreach approach.
    • Email and LinkedIn Messaging Sequences: We develop sequences based on specific use cases, pain points, and the buyer’s journey.
    • Outreach and Follow-Ups: We engage prospects, handle responses, and follow up with reminders until appointments are confirmed.
    • Appointment Scheduling: We manage the entire calendar booking process, ensuring seamless scheduling.
    • Transparency in Deliverables: We provide you with the full contact database, messaging details, engaged contacts, and appointment information without needing access to your CRM.

    Our AI-Powered Approach:

    • Intent Signals: We track signals like technology usage, job openings, leadership changes, funding status, industry trends, and mergers & acquisitions to fine-tune our outreach.
    • Campaign Types: Our campaigns include industry-specific, technology-driven, and roles-based outreach, as well as CXO-level strategic campaigns.

    By using this data-driven, targeted approach, Salesaladin ensures that your Lead Generation in Nigeria is both efficient and results-driven. Our approach guarantees 98%+ penetration coverage, consistently generating high-quality appointments with your ideal prospects. We take the guesswork out of qualified lead generation, helping your IT services, software products, and SaaS business scale successfully in Nigeria and beyond.