Background

Client is a 3 years old leading award-winning, agile technology partner that renders bespoke IT services by embedding user-centricity within each step of the value chain. Client specializes in Application Development, Application Maintenance, Mobile Development, Testing as a Service, Internet of Things, Cloud Services, Analytics, and Enterprise Digital Transformation. Client approached Salesaladin team to generate new demands and setup appointment with the decision makers to increase the ROI.

Strategy

 Salesaladin team had 2-3 meetings with the client to understand their past work, capabilities, target market, target titles and defined the prospects under 4 target titles. For each target segment a personalized content was prepared after analyzing their aspirations and needs. We established a collective effort to outreach target segments via LinkedIn, Email campaigns and calls to generate qualified appointments for their sales team.

With our targeted and outbound approach, we were able to deliver expected number of high quality appointments to client. Within 2 months of engagement, 7 appointments has been delivered 4 new deals added to pipeline.

Lead Generation Results

Results

With omni-channel outbound strategy to attract, engage and close targeted prospects, client was able to generate 30% of their last year revenue within 6 months with this new sales channel. The newly established strategy of outbound marketing combined with marketing automation and new sales playbook provided a winning strategy for client. Client was able to achieve 100% jump in number of website visitors, inbound inquiries along with 27 qualified prospects within 6 months of engagement.