Background

Client is a 3 years old leading award-winning, agile technology partner that renders bespoke IT services by embedding user-centricity within each step of the value chain. Client specializes in Application Development, Application Maintenance, Mobile Development, Testing as a Service, Internet of Things, Cloud Services, Analytics, and Enterprise Digital Transformation. Client approached Salesaladin team to generate new demands and setup appointment with the decision makers to increase the ROI.

Strategy

 Salesaladin team had 2-3 meetings with the client to understand their past work, capabilities, target market, target titles and defined the prospects under 4 target titles. For each target segment a personalised content was prepared after analysing their aspirations and needs. We established a collective effort to outreach target segments via LinkedIn, Email campaigns and calls to generate qualified appointments for their sales team.

With our targeted outbound approach, we were able to deliver high quality appointments to the client with international prospects with-in 2 months of engagement. Total Meetings booked 7, Hot Pipeline generated 2. 

Lead Generation Results

Results