Background

Client is a one year old digital on cloud solution provider for compensation and benefits which specialises in salary benchmarking, increment modelling, pay guidance, talent analytics and cascading feedback from managers. Client approached Salesaladin team to create and setup a stronger sales and marketing process, tools to capture, nurture, engage, close and retain customers which results in increasing ROI and building their brand.

Strategy

Client’s marketing team and Salesaladin team collectively strategised their Go-To-Market strategy for Indian market. Target driven approach was followed by the team and Email campaigns and calling was done to generate new leads with the right decision makers in this matter, while maintaining the brand guidelines and identity that client’s founding team set forth.

Salesaladin team’s forte in targeted data mining and personalised message/pitch strategy helped client meeting large Indian corporates within 2 months of engagement. Total Meetings booked 25, Hot Pipeline generated 7.

Lead Generation Results

Results