Client is a 3 year old startup offering SaaS based tax management software to small and mid-size businesses in USA and Canada. Before approaching SalesAladin, client was struggling in attracting new business leads and was not having any automated process to capture, process and close those leads. This was resulting in some leads slipping through the funnel and never addressed. Client approached SalesAladin to automate their inbound lead and subscriber management systems using ZOHO CRM and Leadsquared. Client’s marketing team is generating leads via PPC, social marketing and webinars.
Client’s marketing team is very agile and proactive in generating leads via PPC, social campaigns and webinars but struggling in managing leads generating through these channels. As these leads were being managed on emails and excel sheets. We work with them to establish a lead capture process and directly logging them in ZOHO CRM and LeadSquared based on their custom lead criteria. We also helped them setting up an automated process to run drip-campaigns to their subscribers and manage their lead funnel. We worked with them to define their target personas, segments and pain points of audience, based on which we created landing pages for each pain point, segment and lead gen channel to enable them to capture more qualified leads and grow their brand online presence.
Creative & flawless execution with a sense of urgency & focus on results is how I’d describe the SalesAladin team.
The launch of the new targeted landing pages, automated tools to capture and process leads, client was able to generate more qualified leads and process them to closure. Having qualified leads segmented by their pain points within ZOHO CRM, their sales team was able to consult better and close more deals. The newly established inbound strategy of content driven marketing combined with interactive sales tools, provided for a winning strategy and helped them generated and close more business opportunities.