Client is a niche software quality assurance service provider having offices in India and USA. Client is providing manual and automated functional and non-functional software testing services to mid-size businesses in USA. Client specialises in performing security, performance, scalability, functional, UI/UX, integration, SDK, API, regression testing of digital applications and software products. Client has worked with clients like FOX, National Geographic, Kenya Airlines, ZEISS etc. Client approached SalesAladin team to create new demand and setup qualified appointments with decision makers.


SalesAladin team held several calls to understand client’s past work, capabilities, target market and prospects pain points and defined 4 customer segments. Each segment audience was analysed to define their pain points, aspirations and needs and relevant messaging was prepared with marketing drip sequence. We established a collective effort to outreach target segments via LinkedIn, targeted email campaigns to generate qualified appointments for their sales team.

I am happy with the results SalesAladin team delivered in last 4 months of our engagement,This team mean business and only delivers quality appointments. 


With our targeted and researched outbound approach, we were able to deliver expected number of high quality appointments to client. Our team defined and executed their complete outreach strategy in target segments and geography. Team delivered 19 appointments with decision makers with 5 opportunities.