Success Stories

Appointment Setting for SAP Management Services Provider MENA Market

Client Background

Client (SAP and Microsoft partner) is a niche player in enterprise IT space and working with clients in MENA region, having offices in India and Dubai. Client is providing SAP licensing, lmplementation, migration and support services to mid to large enterprises. Client approached SalesAladin team to setup outbound marketing team to create new demand, enable their sales team to grow revenue.

Salesaladin Strategy

Client’s sales and management team was very proactive in collaborating and finalising result driven demand generation strategy. We established a collective effort to develop a LinkedIn presence, targeted email drip campaigns and specific consultative calling approach to generate new qualified opportunities for their sales team, while maintaining the brand guidelines and identity that Client’s founding team set forth.


With targeted personalised email and Linkedin outreach strategy to attract and engage targeted prospects, client is able to generate 5 appointments with CIOs, VP technology in Middle East market in a short duration of 1 month. We are also working with client to define their Sales playbook, processes, PPTs and collaterals. Helping him build their online social presence and networking with senior IT executives in MENA region.